B2B Sales & Business Development for LATAM SaaS
Trilingual (Spanish/English/Portuguese) Account Executive, dual Mexican-Brazilian citizen, with hands-on ERP/CRM implementation experience across Latin America and Europe — who also builds the CRM you'll ask me to sell into.
I built Next Stop Mexico's hospitality PMS — reservations, guests and operations in one system
A real hospitality/tourism ecosystem in Mexico City — stays, cultural experiences, transportation, community — with a fully custom CRM, AI-assisted lead enrichment, marketing automation, and PR tracking, built from zero.
Visit nextstopmexico.comFull-cycle means I close, not just qualify.
From first outreach to signed deal, in your CRM or mine.
Recent experience
Enterprise Account Executive | ERP Solutions — Odoo
Full-cycle ERP sales and AS-IS/TO-BE process mapping for companies in Mexico and Ecuador. Fiscal localization specialist and AI-powered workflow automation.
Hospitality Business Developer & Ecosystem Strategist — Next Stop Mexico
Built the full CRM/ERP/automation stack from scratch, targeting international travelers and digital nomads ahead of FIFA World Cup 2026.
PR & Communications Analyst — Weber Shandwick (Madrid)
Tier-1 media placements for IBM, Ericsson & IONOS. Automated PR reporting with Excel VBA, cutting delivery time 50%.
“I don’t just use a CRM — I’ve built one, from a blank system to 195 organized leads, real automation, and a live pricing engine.”
That’s the difference between a rep who logs activity and one who understands the system underneath it.
Tools I actually use daily
Trilingual. Dual citizen. Comfortable in a Zoom with Mexico, Brazil, and Europe on the same call.
Why this profile is different
Most candidates for LATAM SaaS BD/AE roles know how to use a CRM. I've spent the last year building and running one end-to-end.
I build the systems, not just use them
Full-cycle Odoo ERP/CRM implementation, AS-IS/TO-BE mapping, fiscal localization (SAT, CFDI, SRI, ATS).
Trilingual with dual citizenship
Native Spanish, C2 English (EF SET certified), professional Portuguese — Mexico, Spain and Brazil experience.
AI-native outbound & ops
Daily ChatGPT/Gemini use, plus formal training in Generative AI applied to business (MIT/Google/Microsoft).
Tier-1 PR & comms pedigree
Secured Tier-1 media placements for IBM, Ericsson & IONOS using Augure, Hallon, Cision & PR Newswire.
Tech-sector experience, from the client side
Before selling ERP, I supported the go-to-market and communications side for global tech and infrastructure companies — enterprise software, telecom, cloud hosting, data centers — and today, ERP at Odoo. That's context most B2B SaaS reps don't have.
IBM & Ericsson
Tier-1 media visibility for enterprise software and telecom/5G infrastructure campaigns.
IONOS
Communications support for cloud hosting and web infrastructure services.
DATA4
PR reporting and media tracking for one of Europe's largest data center operators.
Why it matters
I already understand how enterprise tech buyers think, across software, telecom, and cloud — not just how to talk about a CRM.
Organizations I've worked with
Enterprise and government-scale stakeholder management — the same discipline that goes into managing a B2B sales pipeline.
What people say
Luis Trejo
Economist & Business Developer
“His competencies highlight his sense of responsibility, organization, structure, and goal-oriented development of various projects with an international nature.”
22° German Film Week, Goethe-Institut
Javier Amador
SRE Union Commissioner
“He delivered high-quality work, effectively showcasing the organization’s key achievements and vision to stakeholders.”
Manuel Arellano
Public Affairs Specialist
“His communication skills brilliantly blend storytelling and strategic insight, creating impactful narratives that resonate with an audience — on stage or in a sales pitch.”
Explore
A few other things happening on this site.
Events
Networking Lab: Digital Transformation & AI Exchange, small-group knowledge exchange over coffee in CDMX.
See upcoming eventsCourses
Odoo Onboarding — a hands-on course for teams getting started with Odoo 19. Registration required.
Browse coursesSuccess Stories & News
Case studies, hiring trends for LATAM SaaS, and notes on AI-assisted CRM operations.
Read the blogHow I can help
No storefront, no checkout, just book a call and we will scope it together.
ERP / CRM Implementation Consulting
Full-cycle Odoo ERP/CRM setup, AS-IS/TO-BE mapping, fiscal localization.
Book a consultation
Sales & Business Development Consulting
Outbound prospecting strategy, pipeline architecture, LATAM market entry.
Book a consultation
AI-Assisted Workflow Automation
AI-powered automation for CRM, marketing and operations workflows.
Book a consultation
Odoo 19 Training & Onboarding
Certified Odoo 19 training for your team, hands-on onboarding sessions.
Book a consultationBased in Mexico City. Available across LATAM and remote for Europe.
Trilingual, dual-citizen, and used to closing deals across time zones.
Let's talk
Recruiter, founder, or fellow builder — pick whichever works best for you.